Over the last decade, craft beer has played an integral role in elevating India’s social and cultural status. A number of favorable factors have worked in tandem to bring this shift in preference from the traditionally consumed high alcoholic hard liquor to a lighter, low
The pandemic has had an overwhelming impact on India’s alcoholic beverage industry since March 2020. From temporary and permanent closures of on-premise and beer spoiling in the tanks to bills piling up and supply change disruptions - the Indian beer industry has seen, dealt with
SAMAR SINGH SHEIKHAWAT A consumer goods veteran, Samar Singh Sheikhawat is linked to the success of many developing brands from PepsiCo, Dabur & SpenCer’s. Equipped with a maxim of imparting knowledge and sharing it with the next generation, Sheikhawat is a powerhouse of experience spanning across