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Last week, Elon Musk’s hard-edged electric Tesla Cybertruck made its debut in the international market. It sparked quite a debate, and we’re not just talking about the Blade Runner-inspired design. For those who aren’t aware, there has always been a bit of a tug-of-war scenario between

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Food, beer and sports: a pairing as old and rewarding as we all can remember. But we’ve been forgetting to add something very important to that list: water. That is, until now. As a brand that has always been proud of its longstanding partnership with the NBA


The boom of the craft beer trend has left big-name beer giants, who have already found themselves contending with saturation in the recent years, in a bit of a quandary. But there’s a new burgeoning market to cater to: health conscious drinkers and alcohol abstainers. With


CHATTY GIRIJA The Beer Versatilist There was a time in life when I quit advertising to pursue my higher interest in beer, beyond indulging in the holy hops. What struck me the most was the emphasis and seriousness of alcohol companies towards propagating responsible drinking, betterment of


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