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[vc_row][vc_column][vc_column_text]Ah, 2020. From taps running dry to breweries shutting down permanently to learning to adapt to the “new normal” - the last 12 months have certainly been hard. But even in a year that was largely controlled by the pandemic, the Indian beer world has

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The year 2019 saw two of the country’s worst illicit alcohol tragedies in recent times: where Assam lost 150 people and the states of Uttar Pradesh and Uttarakhand lost another 100 people to consumption of tainted, cheap, locally-made daaru. Cut to May 2020, when states like

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Before there was civilization, there was beer.  The oldest recorded recipe in the world is that of beer and also happens to be a song of praise to Goddess Ninkasi, the Sumerian goddess of beer and fertility. It was written in 1800 B.C. And the Pyramids

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[caption id="attachment_15927" align="alignleft" width="400"] Rahul SinghFounder and CEO, Beer Café[/caption] If beer is the world's most widely consumed alcoholic drink, and is the third-most-popular drink overall, after water and tea – why has India been so late to see this even after all these years? Alcohol content

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Riday Thakur Founder & Director, Yeast India Company The rising aspiration of urban Indians has paved the way to adopt tastes from all over the world. Increasing globalization, urbanization, rising income, growth of organized retail, changing lifestyles and food habits have welcomed many sophisticated food & alcohol

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PRADEEP GIDWANI The evolutionary map of beer marketing in India has a very interesting story, with some clear milestones. Traditionally the marketing of beer brands in India has been very simplistic. Till about 25 years ago, there was Kingfisher, Royal Challenge, Sandpiper, Golden Eagle which were mild

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