First-of-its kind circular packaging intervention re-purposes surplus barley straw
New intervention uses 1/3rd of water compared to traditional technologies, helps prevent approximately 1400 KG CO2 emission / ton of packaging produced
Increases farmer income by commercialising barley straw which otherwise has limited commercial benefit
Seven years ago, Bira 91 was conceptualised in an effort to pioneer the craft beer experience in India but today stands as one of India’s most iconic youth culture brands. A brand known for reimagining beers as we know it, celebrated its 7-year milestone on
This interview is a part of Brewer Talks, a continuing series of interviews with the Brewers of the beer industry and community from across the world. Brewer World will share business and personal insights from Brew-masters, Head Brewers, Brewing Managers each week to help build
The boom of the craft beer trend has left big-name beer giants, who have already found themselves contending with saturation in the recent years, in a bit of a quandary. But there’s a new burgeoning market to cater to: health conscious drinkers and alcohol abstainers.
The Beer Versatilist
There was a time in life when I quit advertising to pursue my higher interest in beer, beyond indulging in the holy hops. What struck me the most was the emphasis and seriousness of alcohol companies towards propagating responsible drinking, betterment of