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Last week’s decision by Qatar officials to ban alcohol sales at stadiums just two days before the first 2022 FIFA World Cup match – could impact the relationship of FIFA and beer sponsor Anheuser-Busch InBev (A-B) through 2026. As a ripple effect, AB InBev is

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Offers Indian consumers a rich combination of American corn whiskey blended with the finest Indian malt Available across leading alcohol retail outlets in Maharashtra at Rs. 2,800 and Goa at Rs. 1,800 for a 750ml bottle Magnum Double Barrel whiskey will soon be available

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Crafts a world of Delicious Indulgence with a range of Wheat Beers flavoured with Delectable Fruits AB InBev India, the leading beer and beverage company, today announced the introduction of a new range of fruit-flavoured beers from Hoegaarden that is a play on the original brew

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Celebrating International Beer Day, the brand shares easy, actionable tips consumers can practice ensuring every experience with beer is a positive one. Budweiser 0.0 has celebrated Global Be(er) Responsible Day (GBRD) for over a decade before making the shift to Smart Drinking Week in 2021. This

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In terms of consumer appeal, the word “local” creates a powerful impression. There’s always a certain pride we bear when we support brands and businesses that are crafted with nativity at the core. And that’s probably why it’s such a marvellous time for craft beer

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Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established

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Addressing the climate crisis through responsible business practises is more urgent than ever. The beer sector can respond by embedding sustainability into their brand communications and marketing to engage consumers on sustainability and get them excited about doing the right thing for people and the

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Barleywines are strong malty ales that have originated from England centuries ago. It is characterised by its full body and high strength, usually between 8 - 12% ABV. Despite being made with barley grain, they are named because Barleywines approach similar alcohol levels of wine.

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Budweiser’s first-ever NFT collection sells out within an hour. The King of Beers, have dropped their first-ever NFT line on Monday, as Anheuser-Busch InBev deepens its foray into the metaverse. Budweiser’s Heritage Collection celebrates the beer giant’s rich and iconic history. Each NFT is based

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Collaboration brews or “collabs” have come a long way among Indian microbreweries.  They are an ode to the craft beer industry’s unique spirit, which encourages sharing knowledge, equipment, raw materials, staff, and recipes. And it is this very shared value for a culture of cooperation

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