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In terms of consumer appeal, the word “local” creates a powerful impression. There’s always a certain pride we bear when we support brands and businesses that are crafted with nativity at the core. And that’s probably why it’s such a marvellous time for craft beer

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Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established

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Addressing the climate crisis through responsible business practises is more urgent than ever. The beer sector can respond by embedding sustainability into their brand communications and marketing to engage consumers on sustainability and get them excited about doing the right thing for people and the

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Barleywines are strong malty ales that have originated from England centuries ago. It is characterised by its full body and high strength, usually between 8 - 12% ABV. Despite being made with barley grain, they are named because Barleywines approach similar alcohol levels of wine.

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Budweiser’s first-ever NFT collection sells out within an hour. The King of Beers, have dropped their first-ever NFT line on Monday, as Anheuser-Busch InBev deepens its foray into the metaverse. Budweiser’s Heritage Collection celebrates the beer giant’s rich and iconic history. Each NFT is based

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Collaboration brews or “collabs” have come a long way among Indian microbreweries.  They are an ode to the craft beer industry’s unique spirit, which encourages sharing knowledge, equipment, raw materials, staff, and recipes. And it is this very shared value for a culture of cooperation

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The Competition Commission of India (CCI) has passed a final order against three beer companies for indulging in the cartel-isation of sale and supply of beer in various States and Union Territories in India, including the platform of All India Brewers' Association (AIBA), informed the

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Belgian beer is known throughout the world for its wide array of flavours, from extremely sour to bitter, and is brewed in a number of cities, towns, and villages. Belgian beers are considered historic and the tradition dates back centuries. Beers are more than just

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With great power comes great responsibility and the world’s leading brewer AB InBev lives by this ethos. As it works towards its purpose of Bringing People Together for a Better World, AB InBev has launched the Global Smart Drinking Week this year to drive positive

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To foster a culture that celebrates Diversity & Inclusion,  Anheuser Busch InBev (AB InBev), the world’s leading brewer, has introduced gender affirmation support, gender-neutral anti-harassment, EAP LGBT+ counselling  and relocation support policies at its Business Unit here in India. The company remains committed to building

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