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Drink Technology India 2019 | Conference Partner: Case Study

Client: Drink Technology India 2019

drink technology India (dti) is the most important event for the Indian beverage, dairy and liquid food industry. It takes place in conjunction with the indiapack pacprocess and food pex India trade fairs of Messe Düsseldorf.

Market: the premier event and the essential platform in India for the liquid food and beverage industry

Scenario: Organising a knowledge forum consisting of experts from the beer & brewing industry. Representatives of microbreweries, medium-sized and industrial breweries as well as suppliers for the brewing industry used the place2beer for networking and knowledge exchange. In addition to this platform, where even Indian beer was tasted, the Brewer World Seminars took place on the first and second days of the trade fair. There, experts discussed topics such as quality assurance of raw materials and ingredients and global trends in beer brewing.

Planning and approach:

The Beer and Brewing Conclave organised by Brewer World brings together top game changers and innovations under the beer and brewery sector for a comprehensive discussion. Helping the industry to improve the quality of raw materials and ingredients, global trends in beer and setting up a new microbrewery. As conference partners, Brewer World took this opportunity to emphasize the significance of Beer in the food & Beverage industry. Organized over two-days, industry Stalwarts from Fermentis, Krones, Hypro to name a few captivated audiences with their presentation on multiple topics.

Conclusion & Benefits:

1. Strengthening the Community/Industry: There’s power in attending an event and seeing other people who support the same cause, follow the same blog, or support a local team. Meeting like-minded individuals in person will also encourage more active engagement online.
2. Establish Thought Leadership: Holding a seminar for industry thought leaders establishes that industry as a driver of new ideas and collaboration. This provides value to your community and helps to establish your business as a valued resource.
3. The Beer & Brewing Conclave witnessed industry experts & brewers from across India to focus on the challenges in the beer & brewing industry. Using this platform to highlight the importance of the industry, Brewer World organised a two-day knowledge forum which was attended by over 35 visitors, students, brewers & enthusiast.

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