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Case Study 4

USA Trade Tasting & Conference| International Media Partners

Client: USA Trade Tasting

USATT is an annual wine and spirits trade show held in the New York city, for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Market: Every year, the USA Trade Tasting (USATT) Show brings together importers, distributors, retailers and press of the US market in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. If you are looking to grow your distribution in the US market, USATT is the perfect platform to help you connect with state distributors, importers, and retailers of USA.

Planning and approach:

Our media partnership approach provides a strong platform for unique content delivery and engagement, leading up to and during event in through the website, magazine and social media handles.

What We Can do for you?

  • Organic exposure to our audience
  • Promotion of your organisation on our website and across our social channels
  • Banner advertising
  • Exchange of content

Conclusion & Benefits:

The event, which had more than 1,500 participants and 138 exhibitors from more than 20 countries, focused on helping emerging brands grab eyeballs and differentiate themselves within their product category. there were different tasting sessions to help participants explore wines from up-and-coming wine regions. For example, on Day 1 Chateau Rongzi held a public tasting of its highly acclaimed wines from the Loess Plateau of China. This marked the first-ever public tasting of its wines in the United States. And on Day 2, participants had a chance to attend a master class on the wines of the Tejo region of Portugal.

Jonathan Newman, Chairman and CEO of Newman Wine, talked about the 10 biggest factors (Could you tell us which factors?) that can help brands get picked up by national chains and large retailers. He mentioned the value of creating point-of-sale (POS) materials that help retailers sell wine, as well as the importance of making the label look right. At the end of the day, attractive packaging really matters.