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Carlsberg group gives latest Green Fibre Bottle Update

Carlsberg Group is a step closer to creating the world’s first ‘paper’ beer bottle made from sustainably-sourced wood fibres.

‘Two new research prototypes for its Green Fibre Bottle are revealed –containing beer for the first time.

More leading companies are now committing to paper bottle technology.

C40 World Mayors Summit, Copenhagen, Denmark, 11th October 2019:

Carlsberg Group has today updated on its journey to create the world’s first ‘paper’ beer bottle made from sustainably-sourced wood fibres that is both 100% bio-based and fully recyclable.

Carlsberg Group has unveiled two new research prototypes of its Green Fibre Bottle, which are the first ‘paper bottles’ to contain beer. Carlsberg Group also announced it has been joined by other leading global companies who are united in their vision of developing sustainable packaging through the advancement of paper bottle technology.

These developments are a continuation of Carlsberg Group’s sustainable packaging innovation journey and a key part of its sustainability programme, Together Towards ZERO, including its commitment to ZERO carbon emissions at its breweries and a 30% reduction in its full value chain carbon footprint by 2030.

Two new prototypes

The two new research prototypes are made from sustainably-sourced wood fibre, are fully recyclable and have an inner barrier to allow the bottles to contain beer. One prototype uses a thin recycled PET polymer film barrier, and the other a 100% bio-based PEF polymer film barrier. These prototypes will be used to test the barrier technology as Carlsberg Group seeks a solution to achieve their ultimate ambition of a 100% bio-based bottle without polymers.

Myriam Shingleton, Vice President Group Development at Carlsberg Group, said: “We continue to innovate across all our packaging formats, and we are pleased with the progress we’ve made on the Green Fibre Bottle so far. While we are not completely there yet, the two prototypes are an important step towards realising our ultimate ambition of bringing this breakthrough to market. Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges, just as we did with our plastic-reducing Snap Pack.”

New partners onboard

Carlsberg Group kicked off the project to develop a bottle made from sustainably sourced wood fibres, the ‘Green Fibre Bottle’, in 2015 alongside innovation experts ecoXpac, packaging company BillerudKorsnäs, and post-doctoral researchers from the Danish Technical University, supported by Innovation Fund Denmark. These combined efforts have resulted in the emergence of Paboco®, the Paper Bottle Company – a joint venture between BillerudKorsnäs and bottle manufacturing specialist Alpla.

Carlsberg group will now be joined by The Coca-Cola Company, The Absolut Company and L’Oréal in a paper bottle community – launched today by Paboco®. The community unites leading global companies and experts with the vision of advancing sustainable packaging, offering high-quality products while reducing their environmental impact.

Myriam Shingleton continued: “The work with our partners since 2015 on the Green Fibre Bottle illustrates that this kind of innovation can happen when we work together. We’re delighted that other like-minded companies have now joined us as part of Paboco’s paper bottle community. Partnerships such as these, ones that are united by a desire to create sustainable innovations, are the best way to bring about real change.”

“We’re driven by our constant pursuit of better, to create more sustainable packaging solutions that help people to live more sustainable lives. Sometimes that means completely rethinking how things are done – pushing the boundaries of existing technologies and overcoming technical challenges as they present themselves.”

Gittan Schiöld, interim CEO of Paboco® said: “It is all about the team! We are collaborating across the value chain, sharing the risks and are united in our vision that the paper bottle will become a reality and fundamentally change this industry for good.”

A constant pursuit of better

Carlsberg Group’s focus on sustainable packaging innovations is not new. In 2018, the Danish brewer launched a number of packaging innovations including recycled shrink film, greener label ink and the innovative ‘Snap Pack’, which replaces the plastic wrapping around its six-packs with a solution that instead glues cans together.

Carlsberg Group’s packaging improvements are part of its long-standing progress of betterment and innovation, including developing scientific breakthroughs such as pure yeast and the pH scale.

About Carlsberg Group: The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Its flagship brand – Carlsberg – is one of the best-known beer brands in the world, and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe. Around 41,000 people work for the Carlsberg Group and its products are sold in more than 150 markets. Find out more at www.carlsberggroup.com.

About sustainability in the Carlsberg Group: The Carlsberg Group’s sustainability programme, Together Towards ZERO, is a response to global challenges such as climate change, water scarcity and public health issues. The programme is an integral part of the Group’s SAIL’22 strategy and consists of four major ambitions and corresponding targets to be achieved by 2022 and 2030 respectively. The ambitions are: ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and a ZERO accidents culture. The programme encapsulates how the Group is pursuing its purpose of brewing for a better today and tomorrow. It is based on a scientific approach and aligned with the UN Sustainable Development Goals.

Learn more about the Carlsberg Group’s work with sustainability, and its new ambitions and targets: www.carlsberggroup.com/sustainability

For more news, sign up at www.carlsberggroup.com/subscribe or follow @CarlsbergGroup on Twitter and LinkedIn.

About the Paper bottle community: The paper bottle community unites a group of pioneering partner brands and experts in materials, design and technology. Together, we’re shaping sustainable everyday life by contributing to the making of a fully bio-based and recyclable bottle made from renewable fibres. A long-term innovation project run by Paboco®, the paper bottle company

About Paboco: Paboco®, the paper bottle company, is a joint venture between paper packaging materials- and solutions provider BillerudKorsnäs and bottle manufacturing specialist Alpla, grown from the start-up and innovation expert ecoXpac. Our aim is to provide consumers with a fully bio-based and recyclable paper bottle, that ultimately will change the industry and impact the environment for good.

Find out more at: https://www.paboco.com/

Source:
EDELMAN INDIA

editorial@brewer-world.com

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