Brew Beer Anytime Anywhere; MiniBrew
Olivier van Oord and Bart van de Kooij
How it started
Olivier van Oord and Bart van de Kooij founded MiniBrew in 2015, inspired by a vision of quality home brewing that was both simple and accessible. Today the duo is fully committed to refining small batch brewing. The team’s dedication saw the initial machine evolve through months of design work into a full-scale brewing system. Today Minibrew’s core team consists of 15 people.
Bart van de Kooij is an experienced product director, marketing engineer, and analytics grand-master. He specializes in driving product development decisions through the lens of user and brew analytics. He is responsible for the hardware development and creating quality beers with the team. Before MiniBrew he had tried brewing beer with kettles or semi-professional systems and consumed over 500 beers, and still staying slim.
Olivier believes in well-crafted stories. Defined in an ambition, beyond commercial aspiration, what come true in everything that you do. In his quest to never stop exploring and living the story he founded New Radical; An incubator hub to help and accelerate meaningful F&B business ideas. Where MiniBrew the first is of many. He has a background in Branding & Communications, Interactive advertising and is a crossover creative director and entrepreneur for the last 10 years. His goal is to apply his experiences to create distinctive’s brand stories and live and build story-doers cultures; those where memories are born and made from within. He worked for brands like ID&T, Dance4life, Mitsubishi Europe, Philips and Johnson & Johnson
MiniBrew is a platform to brew fresh local craft beer anytime anywhere. All with an IoT table top brewing appliance, fully controlled by sensor technology and a unique app to either brew global craft beers or create your own frosty ones from out the comfort of your home, your office or holiday hideout. MiniBrew is the first fully automatic beer brewing machine, aiming at the dream to create a unique experience where anyone can discover great tastes, become makers and collaborators by shaping the future of beer. Simply use our ready-to-brew ingredient packs by renowned craft breweries from around the world.
MiniBrew is the most elegant and easiest brewing beer solution available, that makes beer from grain to tappng crane in one sophisticated solution. The process takes about 3-5 hours, with fermentation lasting anything from 4 days for a lighter beer to 2 weeks for a stronger beer and 4 weeks to the extremely heavy ones. Nearly 600 customers from 33 countries are part of the MiniBrew family and more breweries add to that list every week.
MiniBrew’s mission is to democratize the beer space by giving every beer appreciator the power to produce industry standard brews. MiniBrew proves that anyone can crack open the beer scene and pioneer new brewing flavours. With this device, it is easy to create own occasions and share great moments at parties, barbeques and even the smallest gathering with friends and loved ones.
MiniBrew is a platform to brew fresh local craft beer anytime anywhere. All with an IoT table top brewing appliance, fully controlled by sensor technology and a unique app to either brew global craft beers or create your own frosty ones from out the comfort of your home, your office or holiday hideout.
How it Works?
Like most automated brewing systems, it resembles a large, amped up coffee maker. The unit has a hopper on the top for grain and a smaller compartment for hops, and the system brews 5 liters of beer or a little over a gallon.
Recipe selection is actually very revolutionary, especially for those not familiar with the dozens of beer styles available. Instead of searching through recipe kits, you use what they’ve termed the “beer compass” to help you find the right recipe kit for what you’re looking to brew. Simply slide desired flavour, alcohol, and colour sliders to your desired levels. As you do, the app generates a list of potential styles, and how well that style matches to your selected preferences. Starting at 20€ (ex-shipping in Europe) each recipe kit will cost, or what styles will be available for delivery. The app will also allow you to control fermentation temperature and other brewing aspects.
Once the brewing process is complete, you detach the keg (which also serves as the fermenter) from the brewing apparatus and plug it in to control fermentation temperature. Each specialized keg has the cooling device built into it. After the fermentation has completed, you can drop the temperature down further to your desired serving temperature and you’re ready to go. The keg also has a handle for easy transportation wherever you need your homebrew to be. To serve, all you need to attach is a faucet to one of the keg’s disconnects.