Borécha and Akasa Air Join Forces, Taking Kombucha to New Heights as India’s First In-Flight Choice
In a groundbreaking move, Borécha, India’s premier Kombucha brand, has joined forces with Akasa Air, the nation’s fastest-growing airline, to introduce Kombucha to the skies, making Akasa Air the first Indian airline to offer this probiotic beverage as part of its in-flight dining experience.
Passengers travelling with Akasa Air can now savour Borécha’s probiotic Mango Kombucha, adding a healthy and refreshing twist to their journey. The introduction of Kombucha aligns with Akasa Air’s commitment to enhancing the in-flight dining experience by providing passengers with a diverse array of dietary options.
Borécha’s Mango Kombucha, renowned for its delicious taste and gut-friendly properties, is now available for purchase on all Akasa Air flights. This innovative offering allows travellers to enjoy a flavorful and nutritious beverage that complements Café Akasa’s extensive menu.
Passengers have the convenience of purchasing Borécha’s Kombucha on board during their flight. Additionally, for those who prefer to plan ahead, the probiotic beverage can be pre-booked through Akasa Air’s website and mobile app, ensuring a seamless and enjoyable inflight dining experience.
This initiative can encourage other airlines to follow suit, promoting a broader shift towards more conscious and responsible in-flight service. As passengers increasingly prioritise well-being and environmental concerns, embracing kombucha is a step in the right direction to meet these evolving expectations and enhance the overall travel experience.
Commenting on the partnership, Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air, said, “At Akasa Air, we are continuously evaluating customer feedback to offer an inflight experience that aligns with their evolving needs and expectations. Modern day customers are becoming increasingly conscious of their food choices, and we are delighted to partner with Borécha to become the first Indian airline to serve Kombucha, a probiotic drink on board. As a healthier alternative for soft drinks, Kombucha has become extremely popular for its distinct taste and probiotic properties. We hope that travellers will appreciate the choice of enjoying the delicious and healthy beverage while they immerse themselves into the warm Akasa Air experience.”
Co-Founder & Chief Executive Officer of Borecha, Mr. Ishan Varshnei, stated “Empowering individuality through healthier choices, Borécha leads a hydration revolution. Starting with the airline industry, where healthy options are scarce, Borécha and Akasa Air’s partnership will liberate travellers by offering delicious functional beverages onboard, transforming the way we hydrate.”
As Borécha and Akasa Air take flight together, the future of in-flight dining in India appears brighter, healthier, and more exciting than ever before.
About Café Akasa
Discover fusion, hearty and wholesome, never seen before dishes in the skies with Café Akasa, Akasa Air’s onboard meal service. Café Akasa represents India on a plate and presents a highly evolved assortment of multi-cuisine, tasty and healthy meals, ensuring that there is something to cater to a wide-ranging culinary preference, as Akasa Air upholds its ethos of serving a high quality, elevated flying experience to its valued customers.
The menu also includes a wide assortment of ready-to-eat options comprising light meals and regional favourites. Akasa Air also offers a pre-selection of cakes on its regular menu for those who want to celebrate special occasions while flying.
About Akasa Air
Akasa Air is India’s newest and most dependable airline, offering warm and efficient customer service, reliable operations, and affordable fares – all in the Akasa Way. Akasa’s youthful personality, employee-centric philosophy, tech-led approach, and culture of service will make this commitment a reality for all Indians. The carrier launched its first commercial flight on 07 August 2022 to support the growing demand across India.
With a commitment to being socially responsible, Akasa Air has placed a firm order of 76 Boeing 737 MAX airplanes, powered by CFM fuel efficient, LEAP-1B engines. The 737 MAX family aircraft deliver superior efficiency in reducing fuel use and carbon emissions, fulfilling the airline’s promise of being an environmentally friendly company with the youngest and greenest fleet in the Indian skies.
Borécha is India’ s first bespoke functional beverages brand making game changing drinks, hardly or never before brewed. Borécha’s vision revolves around functionalizing hydration to meet the needs of today’s consumers. Borécha is dedicated to creating delicious and healthy beverages that address key issues faced by individuals, such as gut health, anxiety, restlessness, fatigue, and more.
Apart from being functional beverages, all their drinks are 100% natural, preservative-free, low in sugar, and low in calories. We believe in providing tasty beverages that not only offer functional benefits but also prioritise the overall health and well-being of our consumers.