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Beer is the largest section of the global alcoholic beverage market, by volume and value. With at-home and away-from-home consumption increasing at nearly the same rate, revenues are primarily driven by an upsurge in volume consumption and the market's continued premiumization.  This expansion is also anticipated to

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Even as liquor stores in Goa downed their shutters amid the COVID-19 lockdown, locals are increasingly opting for traditional hurrack as a substitute for their beer and brandy. Distilleries manufacturing hurrack, which are found in every nook and corner of Goa's villages, have even been

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