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● Excise duty harmonisation to help Government garner more revenue and help consumers get value/premium spirits at a price point comparable to neighbouring states. ● Harmonisation measure to help in attracting new investment and create more direct and indirect employment opportunities. In the wake of the upcoming

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Far beyond the intense competition, from the three-tier system to the control state bureaucracies, it’s fair to say that the Indian alcohol market is difficult to navigate, for any brand, imported or domestic. So too are the constantly changing consumer preferences, which have been historically

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