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The jury is out on 2021; it may or may not be the mark of the coronavirus. But according to many trend forecasters, beer has survived plenty of difficult challenges and it will survive the pandemic as well. With that being said, there’s no denying that

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Consumer behaviour and attitudes towards alcohol are changing. 2020 saw quality and health and wellbeing becoming higher priorities amongst the next generation of beer lovers in India and consumers are increasingly looking for choices that fit into their evolving lifestyle. Here are four types of consumers

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In this age, we have beer geeks, beer snobs, enthusiasts. And then we have Cicerones - the beer world’s answer to sommeliers! Every Cicerone, pronounced as “sis-uhrohn”, goes through a rigorous process to become one of the most respected beer nerds. Certification always sets you apart

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2020 was a year of challenges and disruptive change for craft breweries. Despite the difficulties, craft brewers and business owners are doing what they do best: innovating and creating more opportunities that keep consumers engaged and coming back for more. Mumbai-based Kadak Craft Beers’ founders –

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When the skies turn cloudy and the mercury drops, you want a beer infused with enough alcohol to warm your bones, and a pint of strong beer is only too happy to oblige. Brewing strong beers has historically been a specialty of regions where winters are

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