June begins on a happy note for many beer lovers in Karnataka as the state authorities finally allow local microbreweries to resume craft beer production. Thanks to the combined efforts of the Craft Brewers Association of India and the Karnataka Excise, microbreweries all over Karnataka will
As alcohol consumption among millennials grows feeble, AB InBev and UB Group, the country's beer-market leaders, have been steadily pushing their non - and low-alcoholic beer brands through grocery-retail channels. Time for India's soft-drinks market to brace for stiff competition. Millennials are an unpredictable consumer base.
Hopeful beer experts, if there is such a genus indeed, think craft brew will be the first to get a frothy head. Demand will tell. Beer is the summer love of many Indians.
By Suchayan Mandal
Grin and can’t beer it had been the motto of the Covid-parched
The decision to allow off-premise sales may help in mitigating losses, but breweries in Bengaluru are unsure of what the future holds if authorities only allow sale of existing stock. The euphoria about resumption of alcohol sales has ebbed in the city's many microbreweries, much like