3. UNITED BREWERIES KINGFISHER RADLER
4. DELHI DEVELOPMENT AUTHORITY
5. CLIMATE CHANGE TO AFFECT BEER
Carlsberg Group launches ground breaking innovations to reduce plastic waste
Carlsberg Group recently announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags. The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76%.
Cees ’t Hart, CEO of the Carlsberg Group, said: “It’s an important step for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change.” “We always strive to improve, and this technology clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact”
To celebrate the launch of the Snap Pack, Carlsberg unveiled its own unique version of Copenhagen’s Little Mermaid statue made entirely from its new SnapPack cans. Held together with glue just like the Snap Pack cans, the mermaid ‘canstruction’ embodies Carlsberg’s intent to make beer that is not only great tasting but is also better for the environment.
HEINEKEN announces ‘Drop the C’ programme
HEINEKEN announced its ‘Drop the C’ programme for renewable energy. With ‘Drop the C’ the company aims to grow its share of renewable thermal energy and electricity in production from the current level of 14% to 70% by 2030. This implies an 80% reduction target in carbon emissions compared to the 2008 base year. During 2017 numerous projects have already been identified worldwide that will contribute to achieving the 2030 ambition. The targets will be externally verified by the Science Based Targets initiative.
Since 2008 carbon emissions at HEINEKEN breweries have decreased by 41% and in 2017 the company has already reached its 2020 emission targets in production. Today 7% of the thermal energy used by HEINEKEN is powered by biomass and biogas. Making progress in renewable thermal energy is much harder to achieve than on the electricity side. Renewable thermal energy is often self-produced and needs to be reliable to keep the breweries running.
HEINEKEN’s vision for renewable energy is called ‘Drop the C’, this name is inspired by the idea that taking the C out of CO2 leaves Oxygen.
The Good Times lands in Gujarat with Kingfisher Radler
United Breweries Limited now announces its foray into the non-alcoholic beverage segment with the launch of Kingfisher Radler in Ahmedabad, Gujarat. Kingfisher Radler brings a new outlook to the soft drink category, a 100% natural drink that contains 30% less sugar than carbonated soft drinks. Every sip is a perfect blend of fresh barley malts and natural lemon juice. The introduction of Radler caters to a segment of health-conscious, young adults who are on the lookout for a refreshing new alternative. The launch of Kingfisher Radler marks another major milestone into the UBL product portfolio, after the successful launch of brands such as Kingfisher Storm and Amstel, strengthening its ability to cater to emerging different consumer segments.
Commenting on the occasion, Mr. Ramesh Visvanathan, Chief New Business Officer, United Breweries Limited, said, “United Breweries is widening its product portfolio and addressing new consumers and new consumption occasions. This product category, malt based non-alcoholic beverage, is growing fast in Europe and we are pioneering the effort in India. The product would be made widely available across outlets carrying soft drinks, through our new distribution network for non-alcoholic beverages.”
Kingfisher Radler will be available in three refreshing flavours-Lemon, Ginger-Lime and Mint-Lime. The product will be in two classic formats-a 300 ml can and a 300 ml glass bottle, with a conveniently-designed ring-pull cap and a striking packaging design. The 300 ml Cans will be priced at Rs.45.
DDA to remove last hurdle for Delhi to get its own microbreweries
The Delhi Development Authority (DDA) is all set to modify the master plan to allow microbreweries in the national capital. The excise department in Gurugram makes Rs 69 crore per year from just 47 microbreweries.
According to the proposal, “Microbreweries up to 500 litres/day capacity may be allowed to be set up at any restaurant/hotel/club subject to installation of on-site wastewater treatment facility and adherence to related no-objection certificates (NOC)/licences required.”
Although the Delhi government had cleared the proposal to set up microbreweries in hotels and restaurants three years ago, it could not be implemented as breweries were listed under the ‘prohibited/negative’ list of industries in the Master Plan of Delhi (MPD) 2021.
On December 17, 2017, Delhi’s cabinet cleared the first hurdle for microbreweries by amending the excise policy. A day later, lieutenant governor Anil Baijal approved a request from the government to remove microbreweries from the ‘prohibited’ list of the master plan. The matter was approved by DDA’s technical committee in January 2018.
Restaurant owners say a change in the master plan will not only bring in more revenue, it will also spare Delhiites the drive to Gurugram to enjoy freshly brewed beer. “If the approval process is fast-tracked, it will be good for consumers and the state,” said Rahul Singh, president of the National Restaurant Association of India.
Thanks to Climate Change, Beer will go the Way of Bees, Chocolate and Coffee
According to Susan Scutti of CNN, the world’s most popular alcoholic beverage is vulnerable to global warming because its main ingredient is barley, a crop that is sensitive to drought and extreme heat. Hoping to determine how the grain’s outlook might impact beer availability and pricing in the future, an international team of scientists ran a series of computer models in three areas: climate, crops and economics.
A relatively small amount—17 percent—of the world’s total barley production is used for beer; most of it goes into feeding livestock. But should barley supplies dwindle, higher proportions of the grain will likely be allocated to animals, thereby exacerbating beer shortages, according to the study.
The impact of climate change on barley supplies will, however, vary from country to country. In Australia, for instance, climate change could actually make it easier to grow barley in some regions, the greatest losses in barley yields are predicted to occur in tropical areas like Central and South America, and Central Africa.
Of course, the availability of beer is “not the most concerning impact of future climate change,” as the study authors duly note. But perhaps understanding the threats to the beloved beverage will make some people more inclined to care about the impact of climate change on the world’s crops.