Social Launches its First Ever Brewery in India at Sector 7 Social

Social Launches its First Ever Brewery in India at Sector 7 Social

Over the years, Impresario has pioneered a slew of generation defining ventures; case in point-the game changing Social. An all-day café and bar with 19 outlets in 5 cities, Social has taken Chandigarh by storm and continues to be wildly popular there, and it’s now swung open the doors of its first ever brewery in the City Brewtiful’s favourite neighbourhood cafe, Sector 7 Social. Yes, you read that right-Social’s making its initial foray into brewing craft beers right here at their Chandigarh outpost! So *hop* to it-Sector 7 Social will be filling up your pitchers every day with some fresh, full-bodied goodness that’s bursting with flavours galore!

Set on the first floor of the sprawling 10,000 sq ft outlet, Sector 7 Social’s brewery is sure to satisfy every beer lover in the city. From our top of the line ingredients and true-to-style brewing technique, Social wants every customer to enjoy a palatable cold brew, without burning a hole in their pockets. Social has a variety of in house beer; 5 in total that caters to our diverse community of beer drinkers. Hence everyone can find a drink that they can enjoy. Ranges from fruity to bitter, low ABV to high ABV, dark to light. Of course, no artificial flavours are used. The uniqueness? Our yeast! Working overtime to extract the right flavours from the hobs, the yeast is the invisible hand that makes Social’s brews unique.

Master Brewer Amit Mishra strives to be faithful to the taste of the beers, emphasizing on the fact that no one would ever find a beer here that he wouldn’t drink himself. Working in both North and South markets, and a stellar CV of some of the best brews in India, Amit believes that experimenting keeps the spirit of craft alive, while staying close to beer style guidelines to create a unique yet authentic experience for the drinker. To that end, recognizing the importance of water in beer’s composition, the profile of each beer is carefully crafted through water chemistry. The yeast, meanwhile, is specially sourced from the US, and is the root of that delicious final result. Our bold brews come in a range of styles to cater to all palates, so every hophead can have their favourite! THE HEFNER, one of the most popular styles in the country, is out to redefine BMW (Bavarian Malt Wheat, silly!), while the FRUIT ALE, with its pineapple and watermelon aromas, will convert even the most reluctant drinker into a beer aficionado. Malt junkies, the WEE HEAVY SCOTCH ALE is the strong, hearty brew of your dreams, while the STOUT will play havoc with your taste buds-with its subtle hints of chocolate and barley, which gives this mixture its distinctive dark colour. The NEIPA, a summery brew bursting with the tang of raw mango and litchi, is currently trending worldwide and has finally made its way to Chandigarh!

Speaking about the launch, Riyaaz Amlani, C.E.O. & MD, Impresario Handmade Restaurants (parent company of Social) said, “This brewery promises to offer nothing but the most delicious, freshly brewed beers to our customers. Our clear vision is to make true-to-style craft beers and introduce international styles every other month. We have received nothing but love from Chandigarh and it’s been an amazing ride here for Social so far. We hope that the brewery is as sensational as the city itself!”

Chandigarh loves their craft beer, and the response to our brews has been good. With summer upon us we are brewing in full swing, and plan on rolling out a crisp lager(the right way to beat the heat!), along with a Belgian Wit which seems to be a popular choice in Chandigarh. With this latest introduction, Social is aiming to break the monotony of the everyday after-work beer. Think exceptional brewing skills, authentic ingredients, and an array of aromas-and it seems like they’re all set for a BREW-tiful explosion, the likes of which Chandigarh has never seen before!

Expect a lot of flavours in our beer-that comes from generous use of natural brewing ingredients. It is craft done right- from the ingredients, to the brewing process to the pricing.

Set on the first floor of the sprawling 10,000 sq ft outlet, Sector 7 Social’s brewery is sure to satisfy every beer lover in the city. From our top of the line ingredients and true-to-style brewing technique, Social wants every customer to enjoy a palatable cold brew.

Ditch them bottles, grab your mugs, and beat the heat with these craft beers, cause Sector 7 Social’s brewery is #NowPouring!

About Impresario Entertainment & Hospitality Pvt. Ltd.:

Impresario Entertainment & Hospitality Pvt. Ltd. is a company founded by Riyaaz Amlani & Kiran Salaskar. IEHPL began its journey in 2001 with its maiden venture Mocha – Coffees & Conversations, which has been Impresario’s claim to fame. Impresario has a team of the brightest and most experienced hospitality professionals dedicated to experiential dining. Their core strength is in understanding the changing dining out habits of new young India and delivering quality dining-out experiences tailored to delight their guests. Over the years Impresario’s operations have cumulatively expanded across the country and its umbrella of brands now includes Smoke House Deli (the transformation of refined dining into casual chic), Salt Water Café (a contemporary take on timeless European cafés), and The Tasting Room (quaint wine haven)