Carlsberg India Introduces ‘Carlsberg Smooth’

Carlsberg India Introduces ‘Carlsberg Smooth’

A premium mild beer crafted with the finest European Barley

The new rich and smoother brew to be introduced across leading markets in India

Carlsberg India announces the launch of Carlsberg Smooth, a premium mild beer made with the finest European Barley for a rich and smooth taste. Brewed specially for the Indian palate with a refreshing and elegant taste, Carlsberg Smooth offers a unique product and a new experience to the consumers. The brand also associated with renowned Bollywood actor Saif Ali Khan for the launch.

A testament to Carlsberg India’s philosophy to constantly innovate to deliver quality product to its consumers; the new brew is a perfect combination of a classic and modern flavour portfolio. The superior quality European Barley gives Carlsberg Smooth its unique rich taste, making the drinking experience smoother and highly sessionable for modern consumers who appreciate the unique flavour and quality of premium beers.

Commenting on the new product, Mahesh Kanchan, Vice president – Marketing, Carlsberg India Pvt. Ltd. said, “At Carlsberg India, we are constantly working to offer a new taste to our consumers by being at the forefront of pioneering fresh offerings. With Carlsberg Smooth, the restaged premium mild beer, we aim to further strengthen our commitment to the Indian market and expand our portfolio. Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.”

Commenting on his association with Carlsberg India, Saif Ali Khan, said, “It is always exciting to be associated with brands that not only offer a great product but also believe in creating an unforgettable experience for its consumers. I’m very happy to be associated with Carlsberg India and I wish Carlsberg Smooth great success. It is a really rich brew and probably the smoothest beer.”

Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.”

Carlsberg Smooth has been launched across the states of Maharashtra, Goa, Andhra Pradesh, West Bengal, Rajasthan and Haryana. It will soon be launched in Karnataka, Telangana and Uttar Pradesh. Carlsberg Smooth will be available in 330ml & 650ml bottles and 500ml cans, however the SKU availability will differ from state to state.


About Carlsberg India

Carlsberg India Private Limited (CIPL) commenced its operations in 2007 with the first production in Paonta Sahib, Himachal Pradesh. CIPL focuses on developing and strengthening its brand portfolio through innovation and commitment to superior quality. The product portfolio of the company includes its brands-Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong and Tuborg Classic. As a member of the Carlsberg Group, Carlsberg India offers beer for every occasion and for every palate and lifestyle.

To know more about Carlsberg India, log on to www.carlsbergindia.com